After a couple years, and numerous bootlegs, Shadow & Cut Chemist have finally issued some legitimate items to the public at large. This set includes both the Product Placement DVD and the original Product Placement audio CD. The DVD is all you could hope for- extremely well made, quality filming techniques and cleverly put together. The 60 minute Product Placement routine is presented by splicing together the best moments of shows from at least 7 different cities (LA, SF, NYC, Tokyo, London, Manchester, Glasgow, etc), which makes for a much more interesting document than just a straight set in one city. They also pepper the performance with footage of off-stage action, record store hunting (hello Makoto and Weekend Records!), Keb Darge being a crazy motherfucker, Tokyo hotel room record trading, and more. I'm impressed. That would probably be enough, but they also include a second performance montage: Around The World In 14 DJs, which is basically footage of all the guys who opened up for them. Shortkut, Nu-Mark, Dante Carfagne, Z-Trip, Skatemaster Tate (!), Egon, Marvski, Keb Darge, etc all playing strictly 45s! True nerds can also watch the whole thing with commentary from Shadow & Cut (it's actually quite amusing); and don't forget that the package also includes the Product Placement audio cd. Quite a bargain. The DVD is Region 1 (NTSC) encoded. Bonus product placement: Cut Chemist sweating through one of our logo t-shirts in Glasgow!

reviewed by the mgmnt