OVERVIEW
Shure's entry into the concorde-style cartridge market. This is the first real competition we've seen to the dominant Ortofon line. The White Label is aimed specifically at today's hybrid club deejays, combining the high grade sound quality demanded for club use with Shure's legendary scratch ability and low record wear. From our testing, we've found that the sound quality is comparable to the Ortofon DJ (blue)cartridge, with an output at 6.0mV, great skip resistance, and a low tracking force for minimal record wear. The white label also makes several new improvements over other concorde-style cartridges. It is the first concord-style cartridge that allows you to adjust stylus overhang (useful for setting up on different turntables), and according to Shure, they have also developed a reliable electrical connection for the part that plugs into your tonearm. This should eliminate the eventual poor connection that may occurs with other concorde-style cartridges. For straight scratching, the M447 is still number one in terms of skip resistance, but the White Label is an excellent combination of club sound quality and scratch ability.

- multi-function club dj cartridge
- detailed sound reproduction
- good skip resistance, low tracking force
- reliable electrical contact
- spherical stylus
- 6.0mV output
- 1.5 to 3.0g tracking force
- 20 to 20,000Hz frequency response
- 1 year warranty

- screwdriver
- stylus cleaning brush
- brushed aluminum carrying case

• manufacturer's website

reviewed by the mgmnt